By Prateeti Rai and Shourya Dubey

Sizing is a major issue for Indian customers when it comes to buying clothes online. The problems with fitting compel users to return the products and/or not shop online at all in case they don’t fit in the conventional size and body type.

We’ve come up with an idea!

Our solution to the problems is YETT, an application that empowers users by giving them the option to feed in (manually or automatically) their size & then recommends clothing on their size’s basis. Moreover, the app's design is easy to navigate & curiosity invoking.

Some of YETT's top features include:

https://player.vimeo.com/video/654846623?h=d2034f6160&badge=0&autopause=0&player_id=0&app_id=58479

https://player.vimeo.com/video/654846663?h=5be217f4f2&badge=0&autopause=0&player_id=0&app_id=58479

https://player.vimeo.com/video/654846693?h=bcaaf3f7dd&badge=0&autopause=0&player_id=0&app_id=58479

Game Plan!

Phase I: Discover

1. EMPATHIZE:

• What was to be a very generic discussion about the direction we were going to take this project in, turned into a rant about the hassle of buying clothing online.
• The problem? The mainstream platforms didn’t have the right fit.
• We realized that digitizing the process of purchasing clothing was a tremendous game-changer for the apparel industry. However, irrespective of being easy to use, the platforms created another problem- the issue of sizing.
• In a physical shop, the customer would get the opportunity to try and buy clothes. But because such an option isn’t available and the inclusivity of brands stops at a certain point, customers get rather embarrassed and opt-out of buying clothes online.